ePAL
The “easy button” for cross-border eCommerce compliance
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About ePAL Global

ePAL Global helps eCommerce teams sell internationally with confidence by making cross-border taxes, duties, restrictions, and shipping rules calculable, automatable, and provably correct at checkout—not discovered later at the door.

About the core product & principles

What ePAL is

ePAL is an orchestration layer that connects the systems you already use—your store, your catalogue data, and your shipping/fulfilment workflows—to authoritative tax, duty, and compliance logic so every cross-border transaction can be handled consistently and at scale.

What ePAL delivers

  • Accurate landed-cost outcomes at checkout (taxes, duties, shipping and the “tax-on-shipping/tax-on-duty” edge cases that routinely cause errors).
  • Fewer delivery-time surprises by reducing “pay-at-door” situations that damage trust, increase returns, and create support burden.
  • Operational simplicity by standardising data, documenting decisions, and producing the compliance artefacts needed for smooth clearance.
  • Faster market expansion by making “new country” a configuration change rather than a compliance project.

How ePAL fits into your stack

  • Plug-and-play for common platforms (e.g., WooCommerce) and API-first for bespoke/enterprise stacks.
  • Per-product logic for mixed baskets (different VAT rates, duty rates, and restrictions in the same order).
  • Audit-friendly outputs: consistent calculation rationale and structured data for reporting and reconciliation.

About the leadership team

ePAL Global is built by a cross-disciplinary leadership team spanning product, engineering, operations, and commercial execution. The common thread: pragmatic delivery of compliant, scalable systems that reduce friction for merchants and improve customer outcomes.

David Deputy

Leadership — Commercial & Strategy

Focused on converting complex regulatory and operational requirements into commercially viable products and partnerships. David helps ensure ePAL’s value is measurable, simple to adopt, and aligned with merchant outcomes.

LinkedIn Go-to-market Partnerships

Ron Healy

Leadership — Product & Compliance Design

Owns the product vision: turning cross-border VAT, duties, and “full landed cost” complexity into a one-click merchant experience. Ron focuses on correctness, clarity, and the real-world edge cases that break typical checkout solutions.

LinkedIn Product strategy Tax & customs logic

Paudie Coleman

Leadership — Engineering & Delivery

Leads the engineering execution required to make compliance automation reliable at scale—API-first, production-grade, and designed for integration into real merchant and logistics environments.

LinkedIn Engineering Integration

Niall Kiernan

Leadership — Product Management

Drives structured product discovery and delivery: mapping merchant pain points to prioritised capabilities, and ensuring ePAL delivers practical value quickly without sacrificing compliance integrity.

LinkedIn Product ops Roadmap

Mateus Badan De Pieri

Leadership — Engineering

Focused on the technical foundations that make “instant compliance” possible: robust services, dependable data handling, and automation that remains correct as rules and edge cases evolve.

LinkedIn Backend systems Automation

Gary Baitson

Leadership — Operations & Execution

Brings an execution mindset to the operational details that matter: ensuring the service is implementable, supportable, and engineered around the realities of cross-border fulfilment and merchant workflows.

LinkedIn Operations Delivery

Talk to us

If you want to sell into the EU (or expand from one EU market to another) without compliance becoming a permanent project, we would welcome a conversation.